Product Catalog for SmartSearch

To make your products discoverable in seQura SmartSearch — inside the seQura app and website — you upload your product catalog to the Merchant Portal. Once it's live, shoppers searching for products like yours can find them and buy from your store.

Where to upload: portal.sequra.com/catalog

You don't need a custom integration. seQura reads standard product feeds that most e-commerce platforms already generate for Google and Meta (Facebook/Instagram) shopping.

Supported feed formats

We accept the two most common shopping-feed formats:

• Google Merchant Center feed
• Facebook / Meta Catalog feed

If you already publish either of these for Google or Meta ads, you can reuse it as-is.

What you'll need

1. Your product feed in one of the supported formats — either a file to upload or a publicly accessible HTTPS URL (basic auth is fine if you share the credentials).
2. The format (Google or Facebook).
3. An update frequency — we recommend the feed refreshes at least daily so prices and stock stay accurate.

Then head to portal.sequra.com/catalog and follow the on-screen steps to add your catalog.

How to generate the feed on your platform

Already have a Google or Meta feed? Skip ahead to the validation checklist. Otherwise, here's how to create one on the most common platforms.

Shopify

Shopify supports both Google and Facebook feeds via official apps.

• Google & YouTube channel (recommended): From Settings → Apps and sales channels, install the free Google & YouTube channel, connect it to a Google Merchant Center account, then copy the feed URL from Products → Feeds in Merchant Center.
• Facebook & Instagram channel: install the channel, connect a Meta Business account and Catalog, then retrieve the feed URL from Commerce Manager → Catalog → Data Sources.
• Third-party feed app: apps such as Multifeed Google Shopping Feed or Simprosys Google Shopping Feed produce a public XML feed URL you can share directly.

Magento (Adobe Commerce)

Magento needs an extension to produce a shopping feed.

• Official Channel Manager (Magento 2.4+): go to Marketing → Channels → Channel Manager, install and configure the Google Channel extension, connect a Merchant Center account, then get the feed URL from Products → Feeds.
• Third-party extension: options like Mageplaza Google Shopping, Wyomind Simple Google Shopping, or Magmodules Google Shopping all generate a configurable public XML feed URL.
• Custom export: a developer can schedule a CSV/XML export matching the field spec and host it at a public HTTPS URL.

Tip: confirm the feed regenerates daily server-side and isn't served from a stale cache.

WooCommerce

WooCommerce uses plugins for feed generation.

• Product Feed PRO for WooCommerce (AdTribes), free: from Plugins → Add new, install and activate it, then Product Feed → Create new feed, choose the Google Shopping or Facebook Catalog template, map your categories/attributes, and generate the feed — you get a public .xml or .csv URL.
• Google Listings & Ads (official): connects WooCommerce to Merchant Center; retrieve the feed URL from there.
• CTX Feed, Product Feed Manager, or similar: same flow, all produce a public feed URL.

PrestaShop

PrestaShop has official and community modules.

• Google Shopping module (official, paid): install it, then from the back office go to Modules → Google Shopping, configure tax/shipping/category mappings, and copy the public XML feed URL.
• Free / community modules: Simple XML Google Shopping Feed, GShoppingFlux, or Doofinder Search all generate a configurable feed URL.
• Facebook Catalog: the official Facebook & Instagram module connects to Meta Commerce Manager; retrieve the feed URL there.

Tip: some modules rebuild the feed on every request, which is slow for large catalogs. Enable scheduled generation if your module supports it.

Feed format reference

Google Merchant Center feed — minimal example (XML)

<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:g="http://base.google.com/ns/1.0" version="2.0">
  <channel>
    <item>
      <g:id>SKU-12345</g:id>
      <g:title>Nike Air Max 270 Men's Running Shoes</g:title>
      <g:description>Lightweight running shoe with Air Max cushioning...</g:description>
      <g:link>https://www.example.com/products/air-max-270</g:link>
      <g:image_link>https://cdn.example.com/products/12345.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>129.99 EUR</g:price>
      <g:brand>Nike</g:brand>
      <g:condition>new</g:condition>
      <g:google_product_category>187</g:google_product_category>
      <g:mpn>AH8050-100</g:mpn>
    </item>
  </channel>
</rss>

Full reference: https://support.google.com/merchants/answer/7052112

Facebook Catalog feed — minimal example (CSV header)

id,title,description,availability,condition,price,link,image_link,brand
SKU-12345,Nike Air Max 270,Lightweight running shoe...,in stock,new,129.99 EUR,https://...,https://...,Nike

Full reference: https://www.facebook.com/business/help/120325381656392

Before you upload

Run through this checklist so your products index smoothly:

• The file or URL is reachable over HTTPS.
• The feed contains all active products (not filtered).
• Required fields — id, title, description, link, image_link, availability, price — are filled in for every item.
• Image URLs are public, HTTPS, and load correctly in a browser.
• Prices include VAT and a currency code.
• The feed regenerates at least daily.
• No duplicated id values.

What happens after you upload

Once your catalog is submitted at portal.sequra.com/catalog, seQura validates the feed and indexes your products for SmartSearch. Your products typically start appearing in search results within 24–48 hours. If anything needs fixing, you'll be notified with the list of items to correct.